Link Popularity Impovements
So to improve your standing on the
search engine you need a higher link popularity.
... How can a press release help with building your link popularity?
...
The quantity of links to your site is used by the
search engines (like Google) to calculate the importance of your site. This
measure of incoming links is called "Link
Popularity". Press releases are a powerful way in which you can
promote your site, service or product while at the same time increasing your
link
popularity.
Search Engine
Optimization
Search Engine
Optimization (SEO) is a process of fine tuning your website to get higher
rankings on Internet Search Engines like Google, Yahoo and MSN. Broadly speaking
there are two types of optimization, "on-page" and "off-page". On-page
optimization deals with the layout and format of a web page to make it
attractive to a search engine. Off-page optimization deals with external factors
like the number of people linking to your page. Let's look at off-page
first.
Off-Page
Optimization
In trying to quantify the
importance of a website, search engines have developed sophisticated algorithms
that rank web pages for their quality. The largest factor in determining quality
is the number of links to a web page. Links are an almost impartial method of
determining how popular a website or a web page is. Or to put it another way,
quality websites are the most popular and so have the most links to them. As
previously mentioned this is called "Link
Popularity". So to improve your standing on the search engine you
need a higher link
popularity.
Another very important
factor in off-page optimization is the text used to link to your site. This is
called the anchor text. Adobe ranks the highest in the search engines for the
words "click here". Why should that be? The word "click here" isn't in the title
of the page, nor is it in the page itself! So why does a search engine like
Google rank Adobe so high for this term? Because many of the websites linking to
Adobe used the words "click" and "here" many times in the anchor text of their
links to Adobe.
Press
Releases
A press release is a
written communication that you submit to journalists in the media (newspapers,
radio, television, magazines, etc.) They are used to make announcements which
are newsworthy. The mistake that many people make when writing press releases is
that they don't find the angle necessary to make their announcement newsworthy.
Press releases aren't for customers or consumers they are for reporters,
journalists who will use them as a starting point for a larger story or feature.
Press releases written as sales pieces will be completely ignored.
There are various ways
to submit free press releases on-line. Some of the popular sites
are:
http://www.free-press-release-center.info
http://www.prweb.com
http://www.prleap.com
How can a press release help with
building your link
popularity? Most of the free press release services are text-based
which means you will not be able to add any HTML tags and so you can't add any
keyword-optimized links into the press release. However others like the Free
Press Release Center (FPRC) allow you to also supply some keywords for that
press release. When that page is viewed by someone, including the search
engines, the keywords will be used to create links within your press release
back to your website.
This means:
There is a one-way link to your website
The link uses the
anchor text of your choice
The link is within a natural context of the press
release.
Traditionally, a press release is short-lived, it has a
limited amount of time to make an impact on the media before it becomes old news
and is replaced by fresh press releases. Some services like FPRC allow you to
buy a cheap upgrade, which means your press release will remain permanently in
their system. This means that your "in context" links with the anchor text of
your choice remain permanently for search engines to find and so help improve
your rankings.
When preparing your press release you should optimize it for
the keywords which are important for your site, product or company. This means
that when someone searches for information in your industry, your press release
will be seen as relevant by the search engine.
On-Page Optimization
There are several factors in
on-page optimization. The first is the title of the page. This is almost the
first thing the search engine reads when it visits a page. All of the free press
release services use the title of your press release as the title of the web
page. So when preparing your press release try to put some of your important
words in the headline, however don't force them in as then you will alienate
your readers (the journalists).
After the title is the heading tags
on the page. Like the title of the page, your headline will become the first
heading on the page. Again you should optimize your headline.
If you prepare an optimum press release
and select good keywords you can gain valuable incoming links to your site as
well as gaining exposure through the media.
There’s a ton of advice out on the web right now
about getting links for your website or blog, almost TOO MUCH advice. Primarily
it’s because link building is extremely important to the success of a site. No
matter what search engines do to their algorithms, link
popularity will remain important. And depending on the type of
link, it can generate a lot of direct traffic to your site.
There are literally thousands of news related
websites who are looking for fresh news to use as content within their
newsletters and on their websites. Depending on your specific industry, there
are over 50,000 potential publishers who may receive your press releases.
At the bottom of your press releases will include your company information and a
link back to your website. This is an excellent method for generating interest
(and natural links) toward your company. Press releases are a proven method of
generating immediate and qualified click-through traffic.
Link
Popularity Service - Increase Targeted Website Traffic
...
Your link
strategy and implementation accounts for at least 50% of the
factors that search engines take into consideration when ranking your website.
Understanding the different types of links,
and the importance of each, is critical to effective website optimization. There
are 3 types of links related to your website structure: incoming
links, internal
links, and outgoing
links.
You may have heard it by now, but press
releases and articles are quickly becoming some of the most popular and talked
about methods to build high-quality links to your
website. When you distribute a press release online announcing interesting
company news, people who read your press release and want more information will
click on the link that
leads them directly to your website.
The same thing is true with article
directories. Who is better equipped than you to talk about your product or
service? No one! Present yourself as an expert by sharing a wealth of
information specifically related to your industry. Doing this draw’s people’s
eye into reading your article and once again, clicking on a link that
takes them to your website for more information. Voila! You start generating more traffic to your website one click at a time. But it’s not magic. It’s from the
solid link
building practices that Xcellimark uses to help you achieve
results.
Our growing and proprietary directory database
allows us to quickly identify the best directory candidates to increase both
your link
popularity and traffic to your website. Each directory is evaluated to ensure that it
meets our strict criteria for high quality. In addition, we will research
additional vertical market directories, portals and websites that meet our
quality guidelines to ensure that the links we acquire will increase your link
popularity.
"Media Magnet is a
promotional dream. With four easy steps you can create and send out to over
28,000 media contacts a press release. Try
Media Magnet and you'll see why the experts are calling it the PERFECT
SOLUTION for effectively promoting your business! Imagine the power
of automatically submitting your Press Release to over 28,000
different media outlets - as often as you want, whenever you want,
for one low price - all in minutes!
All our link building services will increase your link popularity fast and ethically. To get high rank position with the
search engines and more traffic to your website...
Link Popularity Improvement
